Jasmine Rice Mixes Spices Up The Rice Mix Category Exotic Flavors from Thailand June 2003 – Oakland, California – Treasured throughout Asia for its nutty aroma and delicate grain, jasmine rice is the foundation of Thailand’s extraordinary cuisine. Thai Kitchen’s six new Jasmine Rice Mixes—Lemongrass & Ginger, Green Chili & Garlic, Thai Yellow Curry, Sweet Chili & Onion, Spicy Thai Chili and Roasted Garlic & Chili—will seduce the senses and wake up tired palates with their bold Thai flavors. Thai Kitchen’s mouth-watering rice mixes are made with GMO-free premium jasmine rice, and are all-natural and gluten-free. Combined with traditional Thai spices, such as kaffir lime, lemongrass, galangal, and coconut milk, Thai Kitchen’s rice mixes re truly authentic, delicious and exotic. The preparation is simple: boil water, add the seasoning and rice, and simmer covered for 15 minutes. Enjoy Thai Kitchen Rice Mixes as a unique side dish or add meat and vegetables for a satisfying an all-in-one meal. Consumer trends toward more ethnic rice mixes make Thai Kitchen’s Jasmine Rice Mix line a timely addition to grocery store shelves. “Rice mix product lines can offer limited flavor variety. Consumers not only want easy-to-prepare mixes, but also appreciate exotic flavors that will compliment a variety of dishes,” said Ernest Wong, Marketing Manager for Thai Kitchen. “With our Jasmine Rice Mixes, we offer new and different flavors and can better satisfy consumers’ adventurous and sophisticated tastes.” Thai Kitchen products are available at health food stores, Whole Foods Market, Wild Oats, Trader Joe’s, Cost Plus World Market and other grocery chains. Thai Kitchen products can also be purchased on line at www.thaikitchen.com. Retail price for the new Jasmine Rice Mixes is about $2.49 to $2.89. Thai Kitchen, a division of Epicurean International, is based in Oakland, California. Founded in 1990, Thai Kitchen is the leading brand of Thai cuisine worldwide. Thai Kitchen’s varied line includes over 45 products and is sold in 50 states, Canada and 9 countries in Europe. With offices in the United States, Europe and Thailand, Thai Kitchen is committed to continually developing unique and delicious products that bring the sights, smells and flavors of Thailand into consumers’ homes. Thai Kitchen – bring that Thai experience home, anytime.