THAI KITCHEN UNVEILS NEW WEB SITE
Sophisticated New Look and Features Highlight www.ThaiKitchen.com

June 14, 2004, UNION CITY, CA – Thai Kitchen, the nation’s leading maker of authentic Thai foods, has for years been at the forefront of introducing Thai cuisine to consumers. Now, it brings the sights and flavors of Thailand to the online audience with its revamped Web site, www.ThaiKitchen.com.

Designed by Design Directions (www.melissadesign.com), ThaiKitchen.com sets the gold standard for consumer product Web sites with its ease of use, expanded offerings that attend to every potential consumer need, and detailed product information. The Web site’s sleek new look and imagery evokes thoughts of Thailand and stimulates the appetite, while the improved navigation allows users to effortlessly move around the comprehensive, content-rich site.

For those interested in Thai cuisine but unfamiliar with its preparation, numerous cooking tips, a glossary of Thai ingredients from fish sauce to tamarind and everything in between including galangal, lemongrass and kaffir lime leaves, cooking terms and dozens of quick-and-easy recipes are among the site’s highlights. Recipes range from classic Pad Thai Noodles to innovative Thai Barbecued Chicken Pizza to the refreshing simplicity of Thai Iced Tea.

The site also features a monthly recipe contest and cooking kit giveaway, and a yearly “Trip to Thailand” contest, where the grand-prize winner receives an expense-paid trip for two to Bangkok, Thailand. Newly-announced contest winner, Rachelle Nigro from Washington DC displays her Thai Kitchen enthusiasm on the “contests” page. Site visitors are also able to purchase the full line of Thai Kitchen’s products, including the Thai Kitchen cookbook, cooking kit, rice noodle meals, soup bowls, coconut milk, and numerous other authentic basic Thai ingredients and meals.

Coming July 1, ThaiKitchen.com will introduce the new “Ask Thai Kitchen” section, a participatory feature in which a Thai foods expert will accept consumers’ questions and post the answers online. “We’re very enthusiastic about this feature, and the rest of the new site as a whole,” commented Thai Kitchen Director of Marketing John Wright. “Our products are the leaders in their category, and now our Web site matches that quality and provides great service and information to our consumers. The website furthers what we’ve accomplished with our products: taking the mystery out of Thai cooking while keeping in the authentic flavors.”

Thai Kitchen, a division of Epicurean International, was founded in 1990 and is based in Union City, California. Thai Kitchen’s varied line includes more than 50 products and is sold in gourmet food shops, natural food stores, and grocery stores in all 50 states, Canada and Japan. With offices in the United States and Thailand Thai Kitchen is committed to continually developing unique and delicious products that bring the sights, smells, and flavors of Thailand into consumers’ homes.