THAI KITCHEN INTRODUCES THREE NEW STIR-FRY RICE NOODLE VARIETIES

Toasted Sesame, Curry, Lemongrass & Chili join Popular Line

January 2004, Union City, CA – Thai Kitchen, leading producer of authentic Thai ingredients and convenience foods, introduces three new Stir-Fry Rice Noodle varieties: Toasted Sesame, Curry and Lemongrass & Chili. The new flavors join the best-selling line of stir-fry meal kits launched in 1997 with Original Pad Thai.

Thai Kitchen Stir-Fry Rice Noodle Meal Kits are easy-to-prepare and ready in just fifteen minutes. Thai Kitchen starts with 100% pure rice noodles and adds an authentic blend of seasonings for a delicious side dish as is, or a satisfying entrée with the addition of fresh vegetables or meat.

Toasted Sesame – Rice Noodles with a crisp and aromatic, burst of nutty-sesame flavor.

Lemongrass & Chili – Rice Noodles with a delicate citrus flavor and a hint of chili.

Curry – Rice noodles with a savory blend of exotic curry spices.
“These new flavors were developed in response to consumer demand for authentic restaurant-style Thai noodle dishes,” comments Thai Kitchen marketing manager Ernest Wong. “Our customers can now prepare an even wider variety of authentic dishes at home without going to a Thai restaurant.”

Thai Kitchen introduces three new Stir-Fry Noodle varieties, 2-2-2-2
Thai Kitchen Stir-Fry Rice Noodles now number seven authentic varieties:
Original Pad Thai
Pad Thai with Chili
Thai Peanut
Savory Garlic
Toasted Sesame NEW!
Curry NEW!
Lemongrass & Chili NEW!

Thai Kitchen Stir-Fry Rice Noodles are available in supermarkets and natural grocers nationwide as well as on the company’s website at www.thaikitchen.com. Average retail price is $2.85 for a package yielding about 2 (one-cup) servings of prepared stir-fry.
The new Stir-Fry Rice Noodle flavors join Thai Kitchen’s complete line of authentic Thai products, including coconut milks, curry pastes, authentic sauces, pure rice noodles, jasmine rice mixes, and other convenience products.

Thai Kitchen, a division of Epicurean International, was founded in 1990 and is based in Union City, California. Thai Kitchen’s varied line includes more than 50 products and is sold in gourmet food shops, natural food stores, and grocery stores in all 50 states, Canada and Japan. With offices in the United States and Thailand Thai Kitchen is committed to continually developing unique and delicious products that bring the sights, smells, and flavors of Thailand into consumers’ homes. Thai Kitchen – bring that Thai experience home, anytime.